SCOTTSDALE – McFate Brewing Company, the Scottsdale-born brewery known for its cult following, has reclaimed its original name, Fate Brewing Company. The rebranding comes at an auspicious time, as Fate prepares for the launch of its third location, a brand-new Tempe brewpub opening on May 15th at 201 E. Southern Ave.
The new moniker is a return to form for the brewery. Originally founded as Fate Brewing Company in 2012, the brand underwent a legal battle with a similarly named brewery in Colorado. In 2016, Fate Brewing Co. relinquished its claim and was reopened as McFate Brewing, named for founder Steve McFate.
Three years later in a karmic twist of fate, McFate Brewing was given a chance to reclaim its original name, and the growing Scottsdale brewery jumped at the opportunity.
“Fate is who we are, and we are thrilled to be called by our true name again,” said Steve Ellefson, general manager at Fate Brewing Company. “To our fans and loyalists, we were always Fate.”
As the brand returns to its rightful name, Steve McFate knows the brewery is in good hands. Having helped with the transition, McFate will exit the operation in May to pursue other interests.
“I’m exploring options,” McFate said. “I have been fortunate to work in a variety of careers, from launching a bicycle shop with a childhood friend, to being a finance partner with that same childhood friend, to founding a brewery. Every venture has taught me valuable skills and prepared me for each new chapter. I started the brewery because of my passion for craft beer and the community. I look forward to putting the same passion into whatever the future holds.”
To celebrate the new name, Fate’s head brewer Adam Schmeichel will re-release an old favorite, Fate’s American Pale Ale, which will be on tap at all three Valley Fate Brewing Company locations.
To keep updated with Tempe construction progress, follow Fate Brewing Company on Facebook, Instagram and Twitter. Can’t wait for the Tempe location to open in May? Visit Fate Brewing Company’s existing Scottsdale locations at 1312 N. Scottsdale Rd. and 7337 E. Shea Blvd. For more information on Fate Brewing Company, visit fatebrewing.com.
About Fate Brewing Company
Fate Brewing Co. is an Arizona-based brewery with two locations in Scottsdale and a new Tempe location opening in May 2019. Its brewpubs are known for bold, award-winning craft beers and perfectly paired lunch and dinner fare. Since its inception Fate has earned tremendous neighborhood support and served as a gathering place to celebrate special occasions, meet new and old friends, and toast the better things in life.